Professional skill

technical skill

• Market Research & Technical Analysis
  

• Budget Management & Performance Analysis
  

• Brand Management & Global B2B Awareness
  

• Media & Communication Management
  

• Public Relations
  

Worldpay

As Director of Marketing, Content, and Communications, I've crafted and executed diverse content strategies across digital and social channels, ensuring alignment with business goals. By managing external communications and optimizing content effectiveness, I've enhanced brand visibility and engagement. Additionally, I've led public relations efforts, driving our brand's reputation and contributing to overall marketing success.

2022-2023

Director of partner marketing

Payrix, Worldpay from FIS

I cultivated strong partner relationships, designed aligned marketing strategies, and provided strategic support, driving growth for both partners and Payrix. I coordinated cross-functional teams to integrate partner strategies seamlessly and optimized initiatives for maximum impact and ROI. Additionally, I continuously refined approaches by staying abreast of industry trends, ensuring relevance and effectiveness.

2021

DIRECTOR OF VERTICAL MARKETING

Fidelity National Information Services (FIS)

Orchestrated the development and execution of targeted B2B marketing strategies, fostering innovation within my talented team. Conducting thorough market research, I integrated insights from diverse B2B verticals into our plans and collaborated closely with sales, product, and customer service teams to ensure alignment with overarching business objectives. Overseeing multi-channel campaigns, I optimized performance through data analysis, while also nurturing key industry relationships to enhance brand visibility and market penetration.

2019-2021

director of credit union & Association marketing

Fidelity National Information Services (FIS)

Developed and executed tailored B2B marketing strategies for credit unions and community banks, ensuring alignment with their unique needs. Leading product marketing initiatives, I managed key association relationships, guided a team of marketing professionals, and conducted in-depth market research. Collaborating with cross-functional teams, I oversaw multi-channel campaigns to maximize reach and impact.

2018-2019

Head of Financial Institution payments marketing

Integrated Financial Services

Developed tailored marketing messages for our Payments line of business, ensuring alignment with our objectives and market needs. Leading go-to-market planning and execution, I drove demand generation campaigns and brand activation activities to boost sales and revenue. Leveraging various media channels, I established thought leadership in the financial payments sector and collaborated with sales and product teams to support sales objectives and market penetration goals.

2017-2019

director of marketing - Financial institution payments

Fidelity National Information Services (FIS)

Orchestrated B2B marketing strategies to enhance market share and client engagement, ensuring our payment solutions evolved to meet customer needs. Leading a creative team, I conducted thorough market analysis and aligned strategies with broader objectives for a cohesive client experience. Managing multi-channel campaigns, I drove lead generation and brand awareness, refining approaches based on data-driven insights.

2013-2017

product marketing strategist

Integrated Financial Services

I developed and executed marketing strategies for credit and debit processing solutions, payment fraud solutions, and digital wallet offerings. Conducting market research, I translated insights into actionable plans and collaborated with product teams to align strategies. Crafting compelling messaging and managing marketing collateral creation, I supported sales efforts. Implementing multi-channel campaigns, I aimed to increase market penetration and continuously analyzed effectiveness to optimize future initiatives.

MEALS ON WHEELS

Meals on Wheels America, is the community based organization dedicated to providing nutrition and helping to eliminate isolation among the elderly.

FEEDING TAMPA BAY

Feeding Tampa Bay focuses on providing food to about 1 million food insecure families in the 10-county area of West Central Florida.

FRIENDS OF STRAYS

Friends of Strays Animal Shelter is St. Petersburg’s oldest no-kill animal shelter striving to ensure that animal companionship is accessible to all.

“Rebecca is a passionate, articulate, tenacious, and thoughtful leader who brings immense value to every project she takes on. Her ability to think outside the box and embrace change sets her apart. She fearlessly tackles challenges, seizing every opportunity with determination and resourcefulness.

One of Rebecca's greatest strengths is her knack for maximizing limited budgets, turning every dime into dollars with her strategic approach. She is a true gem to work with, fostering strong partnerships with colleagues, leadership, and vendors alike. Always eager to stay ahead of the curve, Rebecca embraces change and continuously reinvents herself to remain relevant in evolving market and industry landscapes.

What truly sets Rebecca apart is her ability to make meaningful connections through storytelling. With a resolute 'We can do this!' attitude, she not only welcomes change but actively drives it forward. Rebecca embodies the notion that change is not just necessary but also an opportunity for growth and innovation.”

“Rebecca is an exceptional team member who consistently goes above and beyond to ensure our team's success. She actively solicits input from team members and not only welcomes but embraces feedback to continuously refine our strategies, demonstrating her commitment to excellence.

Her leadership style is truly inspiring as she leads with transparency, collaboration, and enthusiasm. Even during challenging times of change, Rebecca remains positive and leads by example with her authentic and participative approach, which fosters a sense of unity and motivation among the team.

She effortlessly navigates interpersonal dynamics with a high level of self-awareness and emotional sensitivity, which greatly contributes to a positive and harmonious work environment.

Furthermore, Rebecca is digitally fluent and readily embraces technology to streamline processes and facilitate efficient work practices, consistently staying ahead of the curve.”